Friday, November 1, 2019

Beer, Here. The Merchandising of College Sports Leads to Team-Branded Ales


By BY BILLY WITZ from NYT Sports The University of Louisiana at Lafayette and more than 20 universities license their own brands of beer. Those deals seem like no-brainers, but they come as the N.C.A.A. grapples with letting athletes strike their own.https://nyti.ms/36qxG10

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