Beer, Here. The Merchandising of College Sports Leads to Team-Branded Ales

By BY BILLY WITZ from NYT Sports The University of Louisiana at Lafayette and more than 20 universities license their own brands of beer. Those deals seem like no-brainers, but they come as the N.C.A.A. grapples with letting athletes strike their own.https://nyti.ms/36qxG10

Beer: Colleges’ New Way to Fill Seats, Not Couches

By MARC TRACY from NYT Sports After keeping alcohol out of football stadiums for years, more universities are figuring out how best to sell booze to fans — so they don’t stay home.https://nyti.ms/2xKuUEt